"I believe that we all have a huge potential within us. To realize that potential is our birthright, our mission and our responsibility."

-SoFeya Joseph 
SoFeya Joseph is the Founder, CEO, and Creator of i’MAGiNT LiFE™. She is a bestselling author, international speaker, Certified High Performance Coach, and former Olympic figure skating coach.

After the 2006 Winter Olympic Games, where her student captured a Silver medal, SoFeya turned her attention to performance psychology and why some athletes reach their potential while others fall far short. Her study of personal growth and development led her to fields as diverse as sports and spiritual psychology, yoga, meditation, tai chi, and aikido. She became obsessed with understanding how the human mind works.

After graduating with a Master of Arts degree in Spiritual Psychology and experiencing profound personal transformation, SoFeya decided to dedicate her life to studying, implementing, and developing tools for life mastery and to empower, inspire, and teach people these tools so that they can enjoy fulfilling, meaningful lives, realize their dreams, inspire others, and contribute to the evolution of the universal consciousness. It is this mission and almost 30 years of experience, research, and intense daily practice that led SoFeya to creation of i’MAGiNT LiFE™.

SoFeya is passionate about inspiring kids and teens of all ages discover their inner strengths and personal power and make the impossible possible.
To learn more about SoFeya's journey read here.

"i'MAGiNT LiFE PATH™ process brings to light the areas you most deeply desire to allow for personal growth and increase your ability to thrive. SoFeya's knowledge and understanding is impressive. Her heart and soul makes you come alive as you transcend through the i'MAGiNT LiFE PATH™ process."

Lora Polowczuk

"I had the pleasure of working with Coach SoFeya for 12 weeks in the i’MAGiNT LiFE PATH™ One-on-one coaching program. Each week I learned so much about myself. There are 12 lessons you will learn to help improve the quality of your life. The weekly lessons showed me why I had certain beliefs, broke down walls that I had up, and made me take a closer look at who I am and what my life purpose is. As I started to make changes to my thoughts, actions, things began to change around me. I was excelling in my job, felt more at peace with myself, and began enjoying the little things that I was always too busy to notice. Thank you, Coach SoFeya, for showing me how to be my best self! I am choosing to reveal the highest and best within me no matter what! – My Pledge of Excellence, SoFeya Joseph"

Valery MacInnes

"When I began my 12-week program with SoFeya, I quickly became immersed in a journey of self-discovery. First, I learned the roles of unresolved issues, self-limiting beliefs and worry over what others say or may think. Next, came “tools” to build strength, courage, and wisdom, and control my responses; empowering myself, rather than others, by taking 100% responsibility for my own thoughts and feelings. During each session, I became more and more enlightened, especially as I began seeing the potential for greatness within me. Finally, in SoFeya’s best-selling book, The Choreography of Awakening, she relates this growth from mediocrity to greatness, to waking the sleeping dragon within us. Before I began this journey, I envisioned the “dragon” as powerful, fire-breathing and scary; but the dragon within me is passionate, peaceful, bold, courageous, caring, inspiring, compassionate, focused and unstoppable. Thank you, SoFeya, for helping me to see and begin to live my greatness. I will see you soon again, as I continue the journey."

Bill Seltzer


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